貓人（Miiow）是中國領先的內衣品牌，正由單一品類向全品類擴展。本項目將這一轉型轉譯為空間語言：從“功能基礎品”邁向“日常陪伴者”，形成以溫暖、健康與日常體驗為核心的生活方式形象。武漢夢時代廣場店作為首個原型，在保持產品清晰度的同時，為未來複製與擴展建立模型。
Miiow is one of China’s leading underwear brands and is expanding from a single product category into a full lifestyle offering. This project translates that transformation into spatial language: shifting from “functional basics” to “everyday companions,” and shaping a brand identity centered on warmth, wellbeing, and daily comfort. As the first prototype, the Wuhan Dream Mall store establishes a model that ensures product clarity while supporting future scalability.
∇ 店鋪升級前後對比
店鋪被構想為一段柔和、連續的零售體驗。輕柔內收的曲線取代傳統網格式陳列，組織動線並引導顧客在多品類間自然探索。弧形外圍陳列係統在提升貨架容量的同時，營造平靜、柔順的節奏。
The store is conceived as a soft, continuous retail experience. Gentle inward curves replace traditional grid layouts, organizing circulation and guiding visitors naturally across categories. The curved perimeter system increases display capacity while creating a calm and steady rhythm.
∇ 入口模特陣
∇ 入口立柱
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