季意設計 | 成都S17獨立品牌集合空間
S17, a fashion high street brand founded by the new generation of entrepreneurs, has millions of fans in a well-known online sales platform. In 2019, they decided to go offline and present a super experience store integrating office, clothing exhibition hall, art exhibition, coffee and wine mixing and other functions for the team and like-minded people.
The project site is located in the Dongjiao Memory with the title of “West End of China”. In the 1950s, Chengdu state-owned Hongguang Electronic Tube Factory (code No. 773 factory, box 106) was transformed into a new tourist attraction and cultural industry park on the former factory site with methods of urban land renewal and industrial heritage protection.
The park haveholden exhibitions from time to time, including animation, science fiction, life and home furnishing. There were also various shops with unique cultural characteristics in the park. These have attracted many Shanghai style and local trend youth gathering.
The original site of S17 was about 600 square meters. After many times of renovation, the space of the old factory building has been disorderly cut by various columns. Fortunately, the floor height was sufficient and the space availability was high, which set off the rough decoration and radical artistic expression.
The relationship between social development and environment was the topic of design team and brand side. We tried to explore and explain it in business behavior.
Through the interactive form of sense and view, the vivid story was used to reveal and analyze the current environmental and social problems, to explain the subtle connection between human and nature, the exploration of art and fashion, and the passion of equal sharing.
Therefore, the designer made full use of the existing site conditions to keep the sense of industry and history. In the selection of materials for the visual creation, more and more environment-friendly and basic materials were used in the whole space. The things that can be seen everywhere in life, but which were ignored in importance and plasticity became “language” here.
For example, spraying silver on branches turns into blood vessels, volcanic rocks turn into lava cascades, and tinfoil paper for grilled fish turns into glaciers as we can see now. In addition, nylon rope weaves into a huge net, plastic pipes shape like rivers, X-ray films are recycled, those all forming “problem slices”.
The indoor space environment is divided into six kinds of relationships irregularly, including burning / road of annihilation / holes of ups and downs / 0% / world light / boundless vitality. People who come in use their collective senses to gradually experience the story poetry of space.
The entrance starts with a set of art installations with surreal expression techniques, and the space behind is a corridor with the functions of show stage and art exhibition. Through here, the vision suddenly becomes wider, and there will be a feeling of entering the new world psychologically. In fact, we also expect this space to bring some surprise and visual impact to people.
The restless polar bear gazes at the sky at the mouth of an ice field nest made of white cotton thread and original pulp paper while the caves wrapped in tin foil glitter with “fire light”, which indicate that man and nature are inevitably intertwined. Put aside the concept of nothingness, here is a clothing display and sales area with brand communication value.
Going further inside is an open multi-functional space. Small salons, performances and shows can be held here. It also serves as the space separating clothing area and dining area.
The dining area is the only region in this space where fresh plants are placed. An egg shaped device with cyberpunk sense is also placed here. Through the collision between different materials and living bodies, the answer of thinking is expressed.
Take a cup of hot latte from Bartender and walk slowly in it. You will find that this space is bold and resolute, and shows its attitude and position at the beginning.
Plato once said in the Republic that when the soul and the appearance of beauty are harmoniously integrated, people will find the most perfect beauty in the world. Contemporary beauty has nothing to do with expensive materials. It can be rough, can be refined without excessive polishing, yet facing the pain directly.
Business can be the expression and reflection of pragmatism of art and culture, seeing suffering and beauty, and creating more possibilities.
Project name: S17
Design : GE SPACE DESIGN
Contact e-mail:[email protected]
Design year & Completion Year:2020
Leader designer & Team:Jia Li/Ying Zhou、Xia Er、Wei Wen
ProjectLocation: Chengdu, Sichuan, China
Area: 1000 m2
Photo credits:Guang Ji
Materials: Cement, concrete, plastic pipe, lava stone, tin foil, nylon rope, acrylic