全球設計風向感謝來自 MOC DESIGN OFFICE 的服裝零售項目案例分享：
服裝麵料與空間材質的對話
A Dialogue Between Clothing Fabrics and Space Materials
獨立設計師品牌BIBILEE以一間為期5個月的快閃店開啟了品牌線下體驗的探索。項目位於深業上城3層街區，BIBILEE接手該位置後，這裏在一個月內被改造為品牌的快閃店，這個由MOC DESIGN設計的極簡空間賦予了該位置新的生命。
The independent designer brand BIBILEE has launched a 5-month pop-up store for an offline brand experience. The project is located on the 3rd floor of Upper Hills. After BIBILEE took over the location, it was transformed into a brand pop-up store within a month. This minimalist space designed by MOC DESIGN is bringing a new life to the location.
∇ 空間概覽 Space overview
∇ 入口 Entrance
服裝與建築，貌似無可比之處，但從二者均為人類的社會屬性來看，實則卻聯係密切——服裝藝術通過麵料、款式和工藝來表達出個體之間的差異，而建築則對應的是材質、造型和節點。
品牌以壓褶工藝為其核心展開，創作出風格鮮明的服裝。在空間的設計上，MOC也以此為出發點，從材質選擇到肌理形態，均契合褶皺的元素，塑造空間與品牌的高度一致。
Fashion and architecture seem to have nothing to compare, but are closely related due to their social attributes for human – fashion expresses the differences between individuals through fabrics, styles and techniques, while architecture is about materials, shapes, and architectural details.
The brand uses pleating technique as its core to create a distinctive style of clothing. When designing the space, MOC DESIGN also sets out with this feature. From materials to the texture and shape, pleats and folds are well fit together, which highly keep the space and brand in consistency.
∇ 品牌服裝麵料 Clothing Fabrics
結合場地條件
Act according to the site
由於商店的臨時性質，MOC DESIGN在設計中盡可能的減少裝飾，力求以最小的改動達到最大的效果。
Due to the temporary nature of the store, MOC DESIGN minimizes decoration as much as possible in the design to amplify the effect with minimal changes.
∇ 軸線圖 Axon
結合場地條件與工期要求，設計師拋棄傳統服裝商業空間對展陳設計的過度追求，保留了混凝土柱和部分混凝土牆壁原有的材質肌理，天花僅僅做了噴白處理。刷白的定向刨花板將空間的底部牆麵圍合，並結合冷冽的不鏽鋼搭建出了空間中部的展台，天花線性的燈帶則強調了一種秩序感——空間中沒有冗餘的外在裝飾，顯示出一種克製的實驗美感。
Based on the specific site and the construction period, designers abandoned the conventional excessive display and design in the fashion commercial space, and retained the original texture of the concrete columns and some concrete walls, only with the ceiling painted white. The white oriented strand boards (OSBs) are used to enclose the bottom wall, and set up the central display with stainless steel. The linear light strips establish the order within the space – no redundant surface decoration reflects a kind of restrained experimental aesthetic.
空間中沒有固定的陳列架，取而代之的是showroom裏最常見的金屬陳列架，架子上包裹的錫紙低調的傳達出品牌的核心工藝。
There are no fixed display racks in the space. Instead, the most common metal display racks are adopted in the showroom. The tin foil wrapped on the shelves conveys the core technique of the brand in a low-key manner.
品牌色克萊因藍作為空間點綴，點亮空間的同時也有效的提高了客人的進店率，並使其對品牌留下深刻印象。
The brand color Klein Blue is used to decorate the space, which not only lights up the space, but also effectively improves the rate of customers entering the store, and makes them deeply impressed with the brand.
服裝麵料與空間材質的對話
A dialogue between clothing fabrics and space materials
空間以碎木壓製的定向刨花板（Oriented Strand Board）和廚房中常見的錫紙為主材。刨花板塗刷了一層薄薄的白色乳膠漆，使其在乳白色的覆蓋下仍能透出原本的肌理，與服裝的麵料互相呼應。
The main materials used are oriented strand boards pressed from broken wood and tin foils commonly seen in kitchens. The OSB is painted with a thin layer of white latex paint, so that under the milky white paint, the original texture can still be revealed, which echoes the clothing fabric.
∇ 服裝麵料與空間材質 Clothing fabrics and space materials
錫紙被揉皺後又鋪展開，人為製造出隨機的肌理和材質本身的金屬質感回應了服裝麵料的工藝和光澤感，又與啞光的乳白色刨花板產生對比。這些材料加強了人們對於品牌核心麵料的感受，成為品牌印象的一部分。
The tin foil is crumpled and then unrolled. The random handmade texture and metallic nature of the material respond to the techniques and gloss of the fabrics, contrasting with the matte milky OSBs. These materials strengthen people’s perception of the brand’s core fabric and become part of the brand impression.
∇ 錫紙的肌理與質感回應了服裝麵料的工藝與光澤感 The texture and nature of the tin foil respond to the techniques and gloss of the fabrics
∇ 休息區 Lounge
∇ 材料的衝突與對話 Conflict and dialogue of materials
∇ 牆麵的藝術品以揉皺的錫紙結合品牌色製成，與展示的產品產生聯係與呼應
The artwork on the wall is made of crumpled tin foil in brand color, which is connected and echoed with the displayed products
∇ 細節 Details
∇ 平麵圖 Plan
項目名稱: BIBILEE深圳深業上城店
設計單位: MOC DESIGN OFFICE (www.moc-office.com )
主創設計師：吳岫微，梁寧森
設計周期：2019.12-2020.1
竣工：2020.4
項目地址：深圳市福田區深業上城3層街區T0329鋪
麵積：110㎡
主材：PVC地板，原色不鏽鋼，定向刨花板
業主：BIBILEE
攝影師：聶曉聰
Project name: BIBILEE at Upper Hills
Design company: MOC Design Office (www.moc-office.com)
Chief designers: Wu Xiuwei, Liang Ningsen
Design phase: Dec 2019 – Jan 2020
Completion: Apr 2020
Location: T0329, 3rd Floor, Upper Hills, Futian District, Shenzhen
Area: 110㎡
Main materials: Stainless steel, oriented strand board
Client: BIBILEE
Photography: Nie Xiaocong
