LUKSTUDIO芝作室 | The Galaxy 攝影銀河-尼康廣州直營店-設計風向

“創造力是無限的想象和有限的技巧之間的相互作用。”奧斯卡·王爾德的這句話體現了我們最新項目的精髓——尼康廣州直營店的設計，我們相信創造力是釋放任何空間潛力的關鍵。作為擁有高品質相機美譽的百年品牌，尼康專注於不斷創新。在2021上海尼康直營店的成功後，尼康計劃進一步與它忠實的客戶建立聯係。所以本案目標是創造一個具有視覺引力的空間，去承托創意交彙所迸發的活力及能量。

‘Creativity is the art of balancing the infinite and the finite.’ This quote from Oscar Wilde perfectly captures the essence of our latest project – Nikon’s flagship store in Guangzhou. We believe that creativity is the key to release the potential of any space. As a centennial brand with solid reputation of high-quality cameras, Nikon mostly focused on innovation and product development. After the successful reception of Shanghai Flagship, Nikon decided to continue the momentum and connect to its customers in the south of China. It is our goal to create an inviting environment that engages the photographic community and activates exchange of ideas.

∇ 透過落地玻璃窗，一探室內奧秘 a transparent facade maximizing exposure

本案場地位於廣州市天河區正佳廣場3樓的一個角落，原始平麵為不規則扇形，並帶有一個長廊。

On the 3F of the Grandview Mall, the irregular fan-shaped site sits at the corner with an elongated extension.

∇ 平麵圖 floor plan

從設計的角度而言，我們麵臨的挑戰是要把之前上海三層樓的所有功能（即：大廳，產品展示區域以及公共活動區域）整合到一個麵積較小，場地中央有一根立柱的單層場地中。芝作室並沒有讓原來的結構“消失”掉，而是把它看作一個新機遇，並順勢將其變成體驗式產品展示Touch-n-Try區域的空間焦點。

The design challenge is to fit all the programs in the previous 3-storey Shanghai location, namely: gallery hall, product display and event area, into a single floor plan with smaller area and comes with a central column right at the front. Instead of making it ‘disappear‘, Lukstudio sees the original structure as an opportunity, turning it into an anchor of the touch-n-try product display area.

∇ 設計元素分解圖 design element breakdown diagram

設計運用彎曲的縱向單元圍繞柱子前方，讓原本笨重的結構在視覺上顯得更苗條精致，內設置亞克力形成一組各自分隔開的展示平台。自發光的設計讓“懸浮靜止”的平台看似在釋放出廣闊的能量, 打造十足的未來感與科技感的同時，又不失溫暖與舒緩。曲麵背景選擇鍍鋅鋼板這材料是對老式相機閃光燈的致敬。以立柱為圓心，鏡麵不鏽鋼材料被設計成同心圓狀向外延伸，組成天花板，形成了一個充滿未來感的“星係”。曾經空間中格格不入的部分如今充滿著別具一格的設計，變成一個可探索、可體驗的能量場，透過外立麵釋放，吸引人們入內探尋。

To slim down the original bulky structure, curved longitudinal shafts surround the front part and acrylic shelves are set within to form display cubby holes. The self-lit shelves appear “floating and static” as if they are releasing energy, while the use of galvanized steel pays tribute to the vintage camera flash. Based on the newly established focal point, the ceiling design is composed of concentric mirrored stainless steel strips, radiating outwards and forming a futuristic “galaxy”. The prominence of the once “sore thumb” in the space has been utilized to create a field of energy exuding beyond the main storefront and attracting the passers-by to explore within.

∇ 展架與展台圍繞圓柱依次分布 display booths and shelves are arranged surrounding the cylindrical core

∇ 展示平台“懸浮”在彎曲的縱向單元中，鍍鋅鋼板曲麵背景的靈感來自老式相機閃光燈

“floating” self-lit acrylic shelves within galvanized steel curved shafts

∇ 體驗展示空間的能量場 a field of energy in the Touch-n-Try area

夯土漆飾麵和木製展示架的使用延續了上海店麵的設計語言。我們從野外拍攝中獲得靈感，讓精美的攝影設備與質樸的材料相結合展示。同時，巧妙地利用優雅和質樸，傳統和科技，創造了一個和諧、舒適的空間體驗。表麵的槽紋肌理靈感源自相機變焦環。季節性產品展示在另一個靈活的洞洞板區域，那裏展示著創意的無限可能。其可移動的十字釘看起來就像是相機鏡頭的聚焦中心。

The use of rammed earth finish and wooden display shelving continues the design language from the Shanghai store. Taking inspiration from shooting in nature, the exquisite photographic equipment in display are juxtaposed against rustic materiality. The material palette also helps to balance the cold appearance of metal finishes, ensuring a cozy ambience. Curvilinear islands with reeded texture are inspired by camera lens. Seasonal products are arranged in another flexible peg board area, demonstrating infinite possibilities of creativity with removable cross pegs looking like focus points.

∇ 牆麵的質樸材料與未來派天花板取得平衡

rustic materiality along the wall stikes a balancewith the futuristic ceiling

∇ 通過展示設計語言與材料的變化區分空間 zoning by variation in display design

∇ 靈活性和模塊化激發創造力 flexibility and modularity inspires creativity

在公共活動區域，靈活的辦公設備擺放體現出探索者因地製宜的智慧，讓空間可以從休閑的聚會場所、工作坊到攝影工作室之間自由轉化。

At the event area, an explorer’s wisdom of adaptation is reflected in flexible furniture design allowing the space to transform from a casual hangout spot, different workshops, to a photographic studio.

∇ 多功能區全景 view of the multifunctional area

∇ 改變家具組合切換場景模式

different furniture combinations arranged according to program mode

∇ 簡潔的線條和優雅的質感相得益彰 a harmony of clean lines and elegent textures

畫廊內設有長凳，供在展品前靜心觀賞的人們使用。邊幾的出現賦予了單一長凳新的角色——產品展示點，新買的相機在這裏打開包裝，相機主人可以探索所有的創意可能性。邊幾和長凳之間巧妙的切口，也保證了兩者之間相對位置的“引力”，讓它們更容易歸位。

At the gallery, long benches are provided for those who take their time to ponder in front of the exhibits. A flexible side table turns the long bench into a product presentation spot where a newly bought camera is unwrapped and the camera owner discovers all the creative possibilities. An invisible pull between the bench and the table is made possible with an incision, a small detail to ensure the pair staying in positions.

∇ 畫廊全景 view of the gallery

∇ 由幾何線條構成的家具，亦是雕塑 furniture made of geometric lines is also sculpture

移動手推車裝載並運送著產品和打印機，使隨時隨地的“創意影印”成為可能，並為靜態的建築元素帶來豐富的韻律。

A trolley fitted with a top display compartment is used to transport a printer in its bottom drawer, allowing the photographic community to print out their work during workshops.

∇ 可放置展品和打印機的多功能推車 multifunctional cart for exhibits and printers