協成海鮮火鍋作為老字號連鎖餐飲品牌，在其起源地澳門享有“第一海鮮火鍋”的美稱，這實至名歸的評價，讓它一年四季都得以接待大量遊客，人氣爆棚。從澳門到珠海、深圳，再到其它城市的成功，都愈發驗證了其對於菜品的精致直抵人心。
Hip Seng, a time-honored chain restaurant brand, is reputed for offering the “the premier seafood hotpot” in its place of origin, Macau. This well-deserved recognition has made it a year-round popular destination for visitors. The brand’s success, from Macau to Zhuhai, Shenzhen, and other cities is a further testament to its culinary excellence that resonates with patrons.
作為一家始於1989年的店，它已有近40年的品牌發展曆史。在品牌發展期間，其一直堅持的高端路線，也逐漸為市場認可。2024年是協成火鍋發展中非常重要的一年，協成火鍋攜手國際先鋒設計團隊AD艾克建築設計打造的協成火鍋香港駱克道62號店開業，這意味著協成火鍋完成了新市場的突圍，香港首店的開業是對香港餐飲市場的成功探索與品牌自信的彰顯。
Established in 1989, Hip Seng has embarked on a nearly four-decade journey of development. With an unwavering commitment to delivering high-end dining experience, the brand has gained increasing market recognition over time. The year 2024 marks a significant milestone for Hip Seng as it launched its first Hong Kong location at 62 Lockhart Road, designed by award-winning AD ARCHITECTURE. This expansion signifies a breakthrough into a new market, representing both a successful foray into Hong Kong’s culinary scene and a bold statement of brand ambition.
PART 01 設計邏輯
效益設計，提升美學
Design Concept
A Balance of Cost-effectiveness and Aesthetics
香港是一個寸土寸金的海島，協成火鍋香港店坐落的駱克道更是最繁華的商業街，租金高昂。在餐廳的設計中，效益設計是其中的重點；空間舉架低也是香港大部分建築室內空間的特點。綜合以上兩點，設計必須以提高空間的實用性與增強空間感為核心，從而在滿足運營的同時提升客人的用餐空間體驗。
Hong Kong is an island where every inch of space is at a premium. Lockhart Road, the site of Hip Seng’s first Hong Kong location, is one of the city’s most bustling commercial streets, with premium rental costs. The restaurant’s design had to prioritize cost-effectiveness while addressing the common challenge of low ceilings in Hong Kong buildings. The core objective was to enhance spatial utilization and perception, balancing operational needs with an elevated dining experience.
300平方米的用餐空間，設有7個包房，總共76個餐位，這對於高端餐飲空間來說已然是突破極限。AD艾克建築設計強調對餐廳空間尺度標準的嚴格把控，弱化了餐前休息區的功能，強調設計的效益。
The 300-square-meter dining area houses seven private rooms and a total of 76 seats—an impressive feat for a high-end restaurant. AD ARCHITECTURE meticulously managed spatial proportions and de-emphasized the pre-dining lounge area for enhancing cost-effectiveness.
停車場電梯直達二層包房，方便客人用餐的同時也增加了私密性，強化了用餐前的體驗感。火鍋電磁爐是破壞空間設計效果的一大元素，設計團隊將火鍋爐巧妙隱藏，與桌子做了整體設計，大大提升了空間的美感。
A direct elevator from the parking lot leads to the second-floor private rooms, enhancing convenience and privacy while elevating the overall dining experience. The hotpot induction cookers, disruptive to interior aesthetics, are seamlessly integrated into the tables, significantly enhancing the space’s visual appeal.
空間整體強調商務性。在香港，高端餐飲既強調慢節奏體驗的同時，也適當強調本地快節奏的社會屬性。空間簡潔明亮，溫馨時尚，富有國際化的特性。
The overall space leans towards a business-oriented ambiance. In Hong Kong, high-end dining seamlessly blends a leisurely experience with the city’s fast-paced social dynamics. The space is concise, bright, warm, and stylish, infused with a touch of international flair.
PART 02 論門臉重要性
引人入勝，展示品牌
Facade Design
A Captivating Display of Brand Identity
協成火鍋位於駱克道的臨街麵，展示麵雖然不大，但艾克建築團隊設計了一半的展示麵作為海鮮池的展示。當行人經過或客人進店時，可以先看到來自世界各地的高端海鮮食材，突顯了協成火鍋的產品文化特性與經營理念。紅酒櫃展示了協成火鍋的餐酒文化。
Situated on Lockhart Road, the restaurant has a modestly sized facade. To maximize its visual impact, AD ARCHITECTURE utilized half of the facade for a seafood ingredients display tank. This design invites passersby and incoming guests to first encounter the restaurant’s premium seafood selection, reinforcing Hip Seng’s culinary philosophy and brand identity. The inclusion of a wine cabinet further showcases the brand’s refined dining and wine culture.
立麵整體以黃銅作為材料肌理，透過入口可以看到綠色的琉璃與漸變紅色服務台之間的視覺衝擊，更好地吸引狹窄人行道中人流的注意力。
Brass textures dominate the facade, complemented by the eye-catching contrast of green glazed glass and a gradient red reception desk visible through the entrance, effectively drawing passersby even within the constraints of a narrow pedestrian street.
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