當城市記憶被喚醒，在商業空間中獲得新的延續…
When urban memory is rekindled, it finds renewed life within commercial spaces.
Klättermusen(攀山鼠)是1975年誕生於瑞典的戶外運動品牌，以“極致性能”、“自然環保”和“山係美學”為核心理念，產品靈活應用於各種戶外場景。
Klättermusen, founded in Sweden in 1975, is an outdoor brand built on three philosophies-“ultimate performance”, “environmental sustainability” and “mountain aesthetics”. The products adapt to diverse outdoor scenarios.
設計沒有掩蓋歲月痕跡，而是凸顯自然與人文的曆史進程。通過模糊零售、空間、及文化間的界線，在具有時代感的材料和現代元素之間展開豐富對話，打造具有實驗性的城市限定旗艦店。
The design does not conceal the traces of time, but rather highlights the historical progression of nature and culture. By blurring the boundaries between retail, space, and culture, the store creates a rich dialogue between outdated materials and modern elements, establishing a city-exclusive flagship store.
∇ 品牌宣傳圖片 Products advertisement
新零售的空間“滲透”
The spatial penetration of new retail
旗艦店於深圳核心商圈啟幕，位於商區人流交彙處。為了體現“城市滲透性”理念，我們搭建外擺區域，模糊室內與室外的空間邊界，建立門店與城市和人的緊密聯結。
The flagship store has opened in Shenzhen’s prime commercial district, situated at the intersection of the bustling shopping area. To implement the concept of “urban permeability”, we have created outdoor seating areas that blur the boundaries between interior and exterior, establishing a bonding among the store, the city as well as people.
我們利用回收木材錯落組合成不同高度的座椅，結合景觀綠植，將外擺區域營造成林中露營的戶外場景。
We utilized recycled wood to create staggered outdoor seating with varying heights, combined with plants and landscape, transforming the outdoor seating area into a forest camping vibe.
∇ 外擺區域 Outdoor seating rendering ©odd
外擺區為商區行人提供可稍作停歇的休憩場所，是門店和品牌體驗的室外延伸；同時也將戶外行人的注意力引向室內空間，成為櫥窗展示的一部分。
The outdoor seating area provides a resting spot for shoppers in the commercial district, as an extension of store interior and brand experiences. Simultaneously, it draws the attention of passersby to the interior space, becoming a part of the window display.
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