Peldon Rose | 倫敦百威集團公司辦公室-設計風向

Peldon Rose為位於英國倫敦的百威啤酒設計了辦公室。

Peldon Rose has designed the thoughtful, converging offices for Budweiser, located in London, England.

百威啤酒集團(Budweiser Brewing Group)，前身為百威英博(AB InBev UK)，將團隊從多個辦公室搬遷到位於90 Fetter Lane的辦公室，以展示他們2019年及以後的雄心壯誌。過去19年來，他們一直駐紮在盧頓，所以現在是時候進行改變，開創新的未來。

Budweiser Brewing Group, formerly AB InBev UK, relocated teams from multiple offices to Bureau office space at 90 Fetter Lane to demonstrate their bold ambitions for 2019 and beyond. They had been based in Luton for the past 19 years, so it was time for a change and a new future.

這個2.8萬平方英尺的辦公空間將成為該品牌招聘和培養新人才的目的地。辦公室裝修需要反映出他們公司的身份。我們設計了一個功能強大、視覺衝擊力強的環境。從顏色，到家具，到燈具配件，所有的一切都被選擇來創造一個引人注目的，有影響力的工作場所。

This 28,000 sq ft office space would become a destination for the brand to hire and nurture new talent. The office fit out needed to reflect who they were as a company. We have created a highly functional, but visually striking environment. Everything from the colours, to the furniture, to the light fittings were selected to create a striking, impactful workplace.

在這個設計中，吸引人才是一個關鍵的考慮因素；工作場所不再是一個員工隻是來坐一天的地方。在這裏，他們可以社交，與他們工作的公司建立聯係，沉浸在自己的品牌中。這是我們用來啟發我們為百威啤酒集團設計新的工作環境的原則。

Attracting talent was a key consideration in this design; the workplace is no longer somewhere that an employee just comes and sits for the day. It’s where they socialise, connect with the company they work for and immerse themselves in their brands. This was the principles we used to inspire our design of the new working environment for the Budweiser Brewing Group.

該項目的一個重要推動因素是創建一個環境，使他們能夠將來自不同辦公室的所有人聚集在一起，以改善溝通，並在企業內部培養更大的自豪感。在整個空間中，有各種非正式的開放空間和靈活的工作空間選擇，鼓勵員工在不同的團隊之間建立聯係和合作。

One of the big drivers for this project was to create an environment that would enable them to bring everyone together from different offices to improve communication and foster a greater sense of pride within the business. Throughout the space there are a variety of informal open spaces and flexible working options that encourage people to connect and collaborate across different teams.