FLO景觀設計事務所 | 浙江義烏天地商業公共街區-設計風向

引言

Introduction

義烏這座城市商業脈絡獨特而深遠，蘊藏著豐富的敘事與集體記憶，見證了從“雞毛換糖”市井交易模式到“世界義烏”的貿易巨變。

The city of Yiwu has unique trading culture and a thriving economy of commerce. The city has witnessed great historical transformation in trade models, from its small beginnings of local street exchanges to becoming the world’s largest wholesale capital of small commodities.

義烏天地位於城中中路61號下車門核心地塊，是國內標杆性的綜合型開放街區典範，展現出國際風尚與都市生活並蓄的城市風情風貌。街區的景觀設計為義烏天地營造出高辨識度的國際範氣質，以八方市井為脈，拉接古今，融彙中西，使訪客沉浸於“世界的義烏”。

From obscurity to global prominence, the remarkable story of Yiwu’s emergence as a global trade hub is central to the pilot development of Yiwu Place, located at the core of the city. Marked by such dynamics and particular context, Yiwu Place consisting of an open network of street blocks aims to demonstrate bustling urban lifestyles with a highly recognizable international temperament and integrated experientiality of local memory, helping the city to renew its image and vitality through the blend of cultures.

∇ 漂浮的藝術裝置與水景形成對景關係 ©南西空間影像

Floating art installation forms a relationship with the waterscape ©Nancy Studio

01.從“雞毛換糖”到“世界義烏”

From “chicken feathers for sugar”to“made in China”global trade!

義烏的商貿史十分悠久，從雞毛換糖到流動市集，再到後來的國際商貿城，其高度集成且專業細分的小商品市場緊密鏈接著全球供需。然而，隨著商業與生活方式的快速迭代，麵對日益國際化的訪客群體和不斷攀升的消費需求，義烏缺少一個能夠承載高端商業活動、多元文化以及深度體驗的商業公共空間。

Yiwu is considered to be a city of miracles. The older generation of merchants started from walking traders of“chicken feathers for sugar” and spontaneous market trading, and turning the resource-poor city into the world’s largest wholesale capital for small commodities. The spirit of local entrepreneurship has contributed to agglomeration of local wealth, and such fanciful tales have translated into increasingly affluent residents who also aspire to better quality of life and shopping experiences.

∇ 互動型景觀為廣場周圍的眾多商鋪賦能 ©南西空間影像

Interactive landscape adds to the popularity of the many shops around the square ©Nancy Studio

我們希望義烏天地是對於“國際都會形象+在地生活模式”的探索，景觀在尊重本土文脈的同時，也應體現東西文化的融合與啟迪。設計強調公共街區的開放屬性，在這個“處處風情”的城市活力“新市井”，訪客不僅能領略世界義烏的國際形象，也能感受走街串巷的市井氛圍，沉浸在多文化兼糅的在地精致煙火氣當中。

The design of Yiwu Place sensitively takes into consideration of the duality of local and global cultures, aiming to create a new city image through association of contemporary interpretation of the“marketplace”. The public realm displays multi-cultural inclusiveness integrated with urban street vibes, providing holistic visitor experiences that are unique and memorable.

∇ 麻石與薄水麵景觀在古今之間形成對話 ©南西空間影像

Hemp stone and thin waterlandscape form a dialogue between ancient and modern times ©Nancy Studio

∇ 吸引人們拍照的地標性空間節點 ©南西空間影像

Landmark spatial nodes that attract people to take photos ©Nancy Studio

02.從“八角井”演繹“八方市”

From“historic well”to“contemporary market”

景觀所構想的“新市井”源於基地中軸線北端的八角井古跡。該井為義烏四大名井之首，開鑿於東晉時期，是官方記載上唯一現存的“富井”。在深入分析其文化脈絡後，我們發現八角井不僅是一處水源，更是能代表下車門曆史發展的印記縮影。設計將“井”元素抽象為“八方市井”的母題，形成具有形式感導向的網格狀肌理，成為義烏天地的隱性視覺符號及下車門的文化載體。

The conception of contemporary“Marketplace” originates from the historic well, Bajiaojing, located at the north end of the site’s central axis of Xiachemen. The well is among the four most famous wells in Yiwu. Built in Eastern Jin Dynasty, the renowned Bajiaojing is also known as “The Well of Wealth”. It was once a place of water source, and a merchants hub for local trades. More importantly, it is a cultural symbol for the remarkable Yiwu story in microcosm, witnessing the change of a heartbreakingly impoverished city transformed into the land of fortunes.

“八方市井、來客八方”的場景理念試圖將國際化風情融入義烏的在地生活，從而構建一個充滿活力與包容性的公共領域，促進不同文化背景人群的交流與互動，進而打造國內頂流的國際範風情商圈。

By embracing the spirit of change, we envisioned Yiwu Place to be a landmark destination acting as an ambassador to the city filled with multi-cultural vibrancy. We looked into London’s Covent Garden in our prototype study, uncovering its DNA for success and strategizing our place-making approach. Similar to Covent Garden with lively ambience of urban neighborhood vibes, we wish to offer a “new marketplace” with diverse experiences for shopping and dining, and ultimately making it the most popular lifestyle destination for visitors and locals alike.

∇ 漂浮的藝術裝置與水景形成對景關係 ©南西空間影像

03.如何解題多元的“街區豐富度”？

How Can We Design Neighborhood Richness With Bustling Streets？

義烏天地公共街區的建築體量多元、風貌各異，我們的首要步驟是梳理義烏天地複雜的街區體係，從而生成可以指導公共空間差異化營造的策略。設計圍繞多元的“風情屬性”對各個街巷進行功能與氛圍的具體深化，除建築形態、立麵材質及業態的多樣化特征考量外，我們對各個廣場及街巷進行了細致的尺度分析與分級，從氛圍入手定義義烏天地的“風情體係”。

Multiplicity of architectural styles and shop distributions create the differentiated characters in the pedestrian street blocks of Yiwu Place. Guided by our holistic analysis and public realm strategy, the design featured diversification of plazas and streets, forming fascinating attractions and street scenes throughout the lively neighborhood.

街區主要為橫、縱交織的動線布局模式，以T字形公共主軸線串聯起北區及南區兩大地塊；其中，北區為義烏天地核心，通過T字軸向外輻射並鏈接一係列性格鮮明的主題廣場與風情街巷。景觀的主要策略在於注入一街一景的識別度，以豐富多樣的風情感為義烏天地的公共空間立人設，定製出多元的場所麵貌與氣質。

The pedestrian street network is characterized by a dominant T-shaped axis. Interweaved by an avenue that runs from north to south and a high street that runs from east to west, the T-shaped axis links to a series of other themed streets and alleys. The rich varieties in spatial experiences help visitors navigate their personal experiences throughout the precinct, making sure there’s a place for everyone to enjoy.