本項目坐落於溫州臨街一隅，在木作展廳設計日漸趨同、淪為短暫潮流的當下，我們提出了一種沉靜而深刻的轉向——從營造短暫的場景，轉向構築一個可生長、回歸本質、體驗自由的品牌交互之地。這並非一次形式的革新，而是對於展廳價值的係統性重建。
The project is located on a street corner in Wenzhou. At a time when the design of woodwork showrooms is increasingly homogenized and reduced to fleeting trends, we propose a quiet yet profound shift—from creating temporary scenes to constructing a brand interaction space that can evolve, return to its essence, and embrace the freedom of experience. This is not merely a formal innovation but a systematic reimagining of the value of a showroom.
01 關係重構
RELATIONSHIP RECONSTRUCTION
傳統展廳是遵循著銷售的邏輯，用強烈的敘事動線引導並說服客戶。我們摒棄此種模式，轉而采用“去中心化”的布局。以模塊化展陳為單元，構建出一個可從容穿行、自在探索的空間。產品不再被安置於虛構的生活場景裏，而是作為獨立的客體，清晰而完整地呈現。
Traditional showrooms operate on a sales-driven logic, guiding and persuading customers through strong narrative pathways. We have abandoned this model in favor of a “decentralized” layout. Using modular display units, we have created a space that allows for unhurried movement and independent exploration. Instead of being placed within fictional lifestyle scenarios, the products are presented as independent entities—clear and complete in their own right.
入口處，一道弧形接待區以柔和的曲線打破木材原有的直線思維，通過當代工藝致敬木的“韌性與溫度”。在弧線轉折的盡頭，一處停頓的空白打破了常規的體驗流程，邀請體驗者自發地進行深度探索。
At the entrance, a curved reception area gently breaks away from the rigid linear logic of wood, paying tribute to the material’s inherent “resilience and warmth” through contemporary craftsmanship. At the turning point of the curve, a deliberate pause—an intentional blank space—interrupts the conventional flow of experience, inviting visitors to embark on a deeper, self-guided exploration.
品牌也無需依賴冗長的解說，工藝的審美、材質的肌理、構造的細節——此類產品本身的美學便是最能打動人心的語言。與此同時，“多中心化”的公共區域借由複合型家具與彈性隔斷實現場景的輕盈轉換，讓空間隨著人的活動自由呼吸。
The brand no longer relies on lengthy explanations; the aesthetics of craftsmanship, the texture of materials, and the details of construction — these inherent qualities of the products themselves become the most compelling language. Meanwhile, the “polycentric” public area facilitates seamless transitions between scenarios through multifunctional furniture and flexible partitions, allowing the space to breathe freely in response to human activity.
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