導言 “新辦公”品牌暢想
New WAY OF WORK
啟動華潤辦公品牌IP 為華潤中心的品牌價值提升賦能 CR LAND→MIX LAND
商業+住宅+辦公 寫入國際化品質理想 大寫的MIX融合多元精神、品牌活力
承載無盡的新辦公場域理想
A new workspace IP of CR Land to empower the brand value of the CR Center CR LAND→MIX LAND
The mix of commerce, residence and office presents world-class quality, conveys diversity and brand vitality,
and carries the infinite imagination about new workspace.
海口華潤中心，以商業+住宅+辦公的融合DNA，寫入國際化品質理想
Haikou CR Center, a world-class development that mixes commerce, residence and office
以“萬象城”為核心，集購物中心、寫字樓、星級酒店、高尚住宅等諸多功能於一體的大規模、綜合性、現代化、高品質的標誌性商業建築群，用站在行業發展最前沿的姿態、視角和專業能力，大膽賦予城市區域土地新的價值。大寫的MIX呈現新辦公IP，以品牌價值導向為使用者提升賦能，為城市肌理建設和人們的生活理想提供更多的可能。
Haikou CR center is a large-scale contemporary landmark complex constructed with high standards of quality. Centered around The Mixc, it encompasses various functions including retail shopping, office spaces, luxurious hotels, and upscale residences. It boldly injects new value into the urban area with a leading gesture, visionary perspective and utmost professionalism. The keyword “MIX” is highlighted to present a new workspace IP in line with the brand values to empower the users, and to unveil more possibilities to urban construction and an ideal life.
“新高度”設計詮釋
New Height
突破原始界限 觸摸品牌價值新高度
不僅僅是營銷中心 為辦公空間尋找新的打開方式
The project breaks the boundary of the brand, to achieve a new height in its brand values.
Being more than a property sales center, it unveils a new look of workspace.
以三大全新理念為核心策略，鋪開以“MIX LAND”為概念的設計場域
Three creative concepts unfold a space realm themed on “MIX LAND”
IN GALLERY
以新國際形象開啟接待首印象
IN PARK
以新理想方式開啟洽談輕鬆氛圍
IN WORK
以新品質呈現未來辦公場域
IN GALLERY, greets the visitors with a new international image.
IN PARK, creates a relaxing atmosphere for conversations through a new ideal.
IN WORK, presents a workspace that features a new quality.
TOMO團隊通過梳理空間功能形態、優化平麵布局，緊貼使用功能動線打造視覺磁力點，以整體規劃的精巧構思，結合建築基底呈現流暢的使用體驗。
In this project, TOMO Design optimized the functional layout on the plane, and created captivating visual experiences aligned with the circulation routes. With thoughtful overall planning, the design brings smooth user experience based on existing architectural conditions.
以國際化導向+品牌價值導向描繪目標畫像，突破品牌辦公空間新高度
Craft the space from an international perspective and based on CR Land’s brand values, to achieve a new height in the brand’s workspace design
將不同功能於空間中創新穿插，融入品牌價值，輸出商業+住宅+辦公多元交彙的標杆展示區，從客群角度結合國際化導向+品牌價值導向，不同維度提升客群認知新高度。品牌希望傳達給客戶的不僅是城市展廳，更是體現華潤辦公品質的全新呈現場所。
The design mixes different functions and incorporates brand values into the space, to create a benchmark model to display a mixed-use development that integrates commerce, residences and offices. From an international perspective and in response to the brand’s values, the space raises customers’ perception of the brand to a new level. In addition to building an urban exhibition hall, CR Land also hopes to create a new venue that demonstrates the premium quality of its workspace solutions to customers.
01 “新國際”展陳演繹
New International Image
從遠處的海平麵上取靈動的曲線劃分空間
動感之境In gallery 呈現自由的展陳體驗
Inspired by the distant sea level, the design divides the space with dynamic curved lines.
IN GALLERY, a realm of energy brings an unrestrained exhibition experience.
自動化營銷動線，通透空間呈現科技感展陳體驗
A circulation route that unfolds an exhibition experience in an open space with a sense of technology
前廳區域的流線半遮擋設計，靈動的將空間進行分隔，隔而不擋，陽光自然滲透。背景品牌信息，與隔斷形成結構卯定關係，精致凝煉品牌價值。接待台麵與造景邊幾巧妙自由的結合，綠植與地毯點出漣漪的意象，迎入光影形成自然的動線引導，鋪開CR LAND體驗之旅。
At the foyer, see-through partitions with a streamlined design divide the space without blocking the view and natural light. The brand information on the background is incorporated into the partitions in a way that accentuates the brand values. A reception desk is smartly and freely arranged in combination with a side table on top of which a plant joins with a carpet on the floor to create the imagery of ripples. The design brings natural light into the space, guiding and unfolding a journey at the “CR LAND”.
以“浮空浪嶼”為主題的藝術裝置，有如托於海上之幻境，映襯沙盤所呈現的未來理想生活場域綜合體。創新展陳方式打造舒朗自然的展示平台，LED電子屏呈現品牌標誌，以極簡的空間形態輸出國際風範。
An art installation themed “floating island” resembles an illusion at sea. Hovering over the property models of Haikou CR Center, it highlights the mixed-use development that represents an ideal life in the future. A clean and natural display platform is built innovatively, and an LED screen beside shows the brand logo, creating an international appeal within a minimalist space.
02 “新理想”辦公展望
New Ideal
鋪一片清爽的藍珊瑚引來海的想象
自然地辦公In park打造新一代理想試驗場
Blue carpets and a coral-shaped installation evoke imagination about the ocean.
IN PARK, encourages natural work environment and creates a new-generation workspace.
創新海洋意象，細節交互打造商業辦公的理想體驗場
Imagery about the ocean combined with carefully crafted details to build an ideal workspace
進入到洽談區，猶如迎麵而來的藍色海浪，以青藍底色劃分區域，金屬元素打造精巧細節，木紋展示區結合茶咖文化的融入，營造品質格調水吧氛圍。
Upon entering the conversation area, visitors will be greeted with an ocean vibe. Blue carpets are used to demarcate different areas. Metal elements contribute to delicate details. The display area with wood patterns is built into a classy water bar infused with tea and coffee cultures.
空間色彩與材質質感的交融，凝聚多元交彙的品牌意蘊。多樣的洽談場景需求，融入不同的洽談組合形式，創新呈現輕鬆辦公場景交互體驗，結合具有重點設計的照明體係喚醒華潤品質設計新理想。
The color palette of the space blends with the texture of the materials to highlight the diversity of the brand. Different designs are adopted to meet the demands for different conversation scenarios, innovatively creating a relaxing and interactive work environment. Moreover, the accent light highlights key focal points, further showcasing the new ideal of CR Land’s workspace design.
通透的落地玻璃打開與海洋交互的心門，漸變長虹玻璃隔斷引入光與聲的遐想，突破場地限製構築開闊的尺度感。
Floor-to-ceiling glass windows introduce the ocean view into the interior, while the use of fluted gradient glass partitions invites imagination about light and sound, giving the limited space a sense of scale.
類珊瑚藝術裝置形成空間的視覺滅點，具現海的想象，結合超長跨度的桌椅打造自然感辦公交互體驗，形成別具一格的視覺體驗。低對比的材質色彩搭配，呈現辦公氛圍的靜氣凝神。
An art installation akin to corals serves as a visual highlight within the space, representing the imagery of the ocean. An extremely long desk nurtures interaction in workspace and creates a unique visual experience. The deliberate choice of materials and colors, with subtle contrasts, cultivates a tranquil workspace ambiance.
03 “新品質”場域構造
New Quality
采一段天光柔煦 映照此中靜雅
品質享受In work 光影雕琢質感場域
Soft light sheds off the ceiling, enveloping the space in serenity.
IN WORK, designed with high standards presents a space crafted in the play of light and shadows.
序列質感傳遞宜人的辦公享受，打開品質新維度
A pleasant work environment created amid a sense of order to redefine quality
具有序列排開的拱頂與轉軸門為辦公會議區域寫入秩序感，自由靈動的空間場域組合，為運營使用者打造更多功能的轉換。
An array of arched ceilings and pivot doors infuse the conference area with a sense of order. Different spaces are combined in an unrestrained manner, offering the users multifaceted functional possibilities.
材質上以金屬與木材的碰撞打開質感會議室空間，水波紋鏡麵映照海洋文化的內涵。
In terms of material selection, metal and wood join each other to add a sense of texture to the meeting room, while stainless steel sheets with ripple patterns echoes with the local marine culture.
空間氛圍營造上以輕鬆圍合打造VIP客戶的私享體驗，在光影明滅日升月起中凝聚未來辦公構想。
VIP meeting rooms are enclosed to create private experiences for VIP customers, offering a glimpse into the ideal of future workspace.
結語 “新趨勢”未來引領
New Wave
長窗迎入海的開闊 把浪濤刻成紋理
創新理念彙為洋流 引領華潤設計風尚 開啟未來辦公新解讀
The extending windows introduce a vast ocean view into the space, incorporating the waves as part of the ornaments.
Innovative ideas gather into a tide that defines CR Land’s design trend and offers a new interpretation of the future workspace.
開創營銷中心新形式，構築詮釋品質理想的文化場所
A new form for property sales centers and a cultural venue that interprets quality
開闊的海帶來開闊的思想，海口華潤中心以“MIX LAND”之精神創新呈現品牌價值，為國際化品質塑造更精準且具前瞻性的形象，開啟未來辦公新解讀。
The vastness of ocean nurtures an open mind. Haikou CR Center displays the brand values of CR Land through the innovative spirit of “MIX LAND”, builds a more precise and visionary image for its world-class quality, and offers a new interpretation of future workspace.
以設計解讀值得被借鑒的華潤新風尚，在促進辦公理念變革的同時，積極推動城市發展的演進曆程，引領未來辦公品質先鋒趨勢。
The project interprets CR Land’s innovative philosophy through design. It facilitates a revolution of workspace concepts, boosts urban development, and defines a new trend in quality workspace.
項目信息
項目名稱：華潤海南華潤城市展廳
業主名稱：華潤置地（海南）有限公司
項目地點：中國 海南省 海口市
項目麵積：1100平方米
項目時間：2023
設計機構：TOMO東木築造
主持設計：陳賢棟、肖菲
設計團隊：紀政清、林祖棟
項目攝影：自由意誌攝影工作室
主要材料：米色石材&米色人造石、米色肌理漆、淺色藝術木紋板、白色漸變玻璃、編織地毯、蘋果砂不鏽鋼
Project Name: CR Land Urban Exhibition Hall, Hainan
Client: CR Land (Hainan) Limited
Location: Haikou, Hainan, China
Area: 1100 sqm
Date: 2023
Design Studio: TOMO DESIGN
Interior Design: Uno Chan, Xiao Fei
Cooperative Design: J Qing, Linus Lin
Photographer: FREE WILL PHOTOGRAPHY
Main Materials: Beige stone materials, Beige textured paint, Light wood-grain boards, white gradient glass, Woven carpet, Sandblasted stainless steel
