Kebaba 是位於上海、柏林食譜的土耳其卷店，主打現切雞肉、多汁蔬菜與大膽醬料。品牌的野心並非成為城市中又一個普通的 kebab 小攤，而是希望疊加街頭文化與派對能量。“Disco Döner”概念敘事平衡了這兩種特質：一個能喚起深夜柏林俱樂部氛圍，卻又紮根於上海鮮活街頭文化的場所。
Kebaba is a late‑night Berliner‑inspired doner kebab spot in Shanghai serving up fresh chicken doner, crisp vegetables, and bold sauces. The brand’s ambition is not to become just another kebab kiosk: they want to become a destination, to layer street culture with party energy. The “Disco Döner” concept balances these two spirits: a place that evokes the atmosphere of late-night Berlin clubs while remaining firmly rooted in Shanghai’s vibrant street life.
∇ 餐廳入口，Entrance © Dirk Weiblen
空間策略從一個直接而大膽的想法展開：讓整體材料語言化作一個“流動的迪斯科球”。鏡麵不鏽鋼馬賽克包裹牆麵與地麵，光線被不斷反射與折射，人的動作、器具的閃光、客流的節奏在其中被放大，使空間在全天保持動態與“現場感”。這一強烈的視覺語彙奠定了品牌鮮明的夜間能量。
The concept is deliberately straightforward: use highly reflective materials to evoke a “moving disco ball.” Mirrored stainless steel mosaics wrap the walls and floors, continually reflecting and refracting light to amplify gestures, the gleam of equipment, and the rhythm of foot traffic, making the space read as dynamic and “live” throughout the day.
∇ 靠近入口處座位，Seats near the entrance © Dirk Weiblen
空間動線圍繞著品牌的兩麵性展開——高效而俏皮。通過燈光分區、材質變化與動線設置構建了一條“情緒遞進式”路徑：從街頭入口的明亮敞闊，步入活力迸發的點餐區，鬆弛愜意的後區，沿途穿插站立區與交流角，滿足“快取”，“偶遇”，“聊天”，‘’聚會‘’等多種微場景，是從“吃完就走”到“吃完留下”的引導藝術。打破傳統小吃店單一流線、單一節奏的慣性。
Circulation is organized around the brand’s dual character: efficient and playful. Through lighting gradients, material transitions, and route design, a step-by-step mood progression is established: from a bright, open street entry to an energetic order zone, and finally to a relaxed rear lounge. Standing tables and conversation nooks punctuate the path, supporting grab -and-go, chance encounters, quick chats, and small meetups—breaking the one-way flow typical of snack shops.
∇ 吧台，Bar © Dirk Weiblen
前區是視覺焦點和能量場。入口即核心——開放式點餐台與明檔廚房第一時間進入視線。排隊、點單、現切、打包與駐足觀望的好奇在同一視域內完成，煙火氣與“俱樂部入場儀式感”並置，顯著提升外立麵曝光與品牌可見度。空間中央則是一個獨立的廚房盒體，完全包覆鏡麵不鏽鋼，呈現幹淨、克製、流程透明的食物製作核心，讓街頭食物也擁有精致與秩序感。這種冷靜的內核與前後區域的熱鬧形成可讀的敘事張力。空間的最深處則放慢節奏，以更柔和的座椅、降低的照度與一個可轉換為 DJ 小台或迷你舞台的靈活區域，提供用餐後短暫停留、社交聚會或輕型活動的可能，使快餐場景被延展為一種更開放的社區體驗。
Upon entry, the open ordering counter and visible kitchen set the tone. Street eminence meets club arrival: people queue, order, grab and go — or linger if they choose. At the centre sits an independent volume clad entirely in mirrored stainless steel, foregrounding a clean, precise, and transparent workflow and conveying the idea that street food can have a refined core. Its composure contrasts with the livelier guest areas, creating intentional narrative tension. At the back, a dedicated linger zone introduces softer seating and lowerilluminance ambient lighting, with a flexible spot reserved for a DJ nook or small stage. It accommodates post-meal socializing, short stops, and intimate gatherings, easing the pace of fast consumption and opening room for interaction.
∇ 廚房盒子圖，Kitchen box diagram © QUARTA
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