Jeemee是一家兼具服裝和家居用品零售以及沙龍活動的商店,在這間不足100平方米的店麵內需要展示貨品,又同時要容下會員活動區域和兩間試衣間、母嬰室、以及茶水間。如何充分利用空間,是設計該店室內空間的最大挑戰。

Jeemee is a fashion store that sells clothing, bedding and home accessories. And it is also a club for regular membership events. As the small shop of less than 100 square metres needs to contain two fitting rooms, a nursing room, a kitchenette, enough area for gatherings and events as well as for products display, how to maximize the limited space is the biggest challenge of its interior design.

設計師在平麵布局上進行了靈活處理,將母嬰室與一間試衣間合並,方便以女性、尤其是年輕母親為主的顧客;放置特製可移動的銅架以懸掛簾子,需要時可將活動區與貨品展示區隔開,創造一個較為私密的空間;貨架層板可調整,以滿足換季時展示變換的需要。

A flexible layout has made it possible. The ingenious design includes the merging of the nursing room with one of the fitting rooms, since the majority of the patrons are women, especially young mothers, customized movable copper racks with curtains to separate products display area and events area when needed, and adjustable shelves to display diverse products of different seasons.

 

商業空間,時尚空間,購物空間,上海彥文建築工作室,北京,Jeemee

 

在環境裝飾方麵,店主希望為顧客營造一個如摯友在家中聚會的親密氛圍,因此設計師選擇了暗粉、灰藍等溫暖而安靜的色彩,弧形、拱門等圓潤簡單的幾何形狀,以及木頭、織物窗簾、紫銅等柔和的材料。

As for the decorations, because the shop owner wanted the atmosphere as intimate as gatherings of close friends at home, the architect selected warm and quiet colours such as dirty pink and greyish blue, curved and simple geometric shapes like arches, and soft-toned materials including wood, textiles and copper.

另外,由於店麵層高較高,為避免造成空蕩冷清的感覺,設計師一改傳統將色彩豐富的花園圖案牆紙用在天花板上,牆麵則采用充滿手工質感的抹泥,使空間感覺豐富而溫馨,而安靜的牆麵又可襯映服裝貨品的色彩,不至於喧賓奪主。

Besides, as the store has a high ceiling which tends to feel sparse and cold, in order to create a cosy atmosphere, colourful wallpaper with botanical pattern is used innovatively on the ceiling, whereas stucco is hand trowelled on the walls. Meanwhile, the quiet colour of the walls is not likely to out-shine the clothes.

 

商業空間,時尚空間,購物空間,上海彥文建築工作室,北京,Jeemee

商業空間,時尚空間,購物空間,上海彥文建築工作室,北京,Jeemee

商業空間,時尚空間,購物空間,上海彥文建築工作室,北京,Jeemee

完整項目信息
項目名稱:Jeemee
項目位置:中國北京
項目類型:商業空間/時尚空間
完成時間:2018
設計公司:上海彥文建築工作室

發表回複

您的電子郵箱地址不會被公開。 必填項已用*標注