Oktra | 電子煙公司JUUL倫敦新總部-設計風向

最近，設計公司Oktra設計了美國電子煙公司JUUL位於英國倫敦的新總部。JUUL希望創建一個當代的英國總部，以體現其美國辦事處的風格，同時單獨作為獨立的英國基地。他們還希望將一樓變成一家商店，以進一步支持其品牌形象。

American electronic cigarette company JUUL recently reached out to workplace design firm Oktra to design their new UK headquarters, located in London, England.JUUL wanted to create a contemporary UK headquarters that embodied the style of their US offices while standing alone as an independent UK base. They also wanted to convert the ground floor into a shop to further support their brand identity.

JUUL所在的建築最初是由著名建築師Richard Seifert設計的，因此我們保留了許多原有空間的特征。由於辦公室被劃分為六層，我們將每個樓層的樣式賦予不同的創意效果：我們使用了定製照明，集成種植並充分利用了品牌推廣機會。我們在Revit中設計了辦公空間，並創建了3D可視化視圖使我們能夠隨著設計的進展在空間中穿行;讓他們從頭到尾參與這個過程。

The building JUUL acquired was originally designed by well-known architect, Richard Seifert, so we maintained a lot of the character from the original space. As the office was split over six floors, we styled each level to have a different creative impact: we utilised bespoke lighting, integrated planting and made the most of branding opportunities. We designed the office space in Revit and created a 3D visualisation that enabled us to walk JUUL through the space as the design progressed; involving them in the process from start to finish.

現在，JUUL擁有一個溫馨，現代的工作場所，可反映其品牌形象和美國辦事處的風格。六層樓可容納各種時尚的開放式空間，靈活的工作區和會議室。一樓的商店很簡單，但很有吸引力。在頂層，你會發現主要的社交空間，有一個多功能會議室、酒吧和室外露台。這個空間是協作的樞紐。

JUUL now have a warm, contemporary workplace that reflects their brand identity and the style of their US offices. The six floors accommodate a variety of stylish open plan spaces, flexible work areas and outstanding meeting rooms. The shop on the ground floor is simple yet impactful. On the top floor you’ll find the main social space with a multi-functional meeting room, bar and outside terrace. This space is a hub of collaboration,” says Oktra.