堂晤設計 | 將山水搬進展覽現場-設計風向

LOFT中國感謝來自 TOWOdesign堂晤設計 的商業空間案例分享：

他竟然把一座山水搬進了展覽現場

擅長在信息時代重構商業空間的TOWOdesign堂晤設計，為中國木地板品牌久盛打造了兩座顛覆式的展廳——通過展品、藝術、空間和時間的重組，將地板展覽轉換為美學意象的大型互動裝置。

TOWODesign Studio, which excels in reconstruction of commercial space in information era, created two subversive showrooms for Chinese wood flooring brand TREESSUN. Through recombination of exhibits, arts, space and time, the flooring exhibition was transformed into a large interactive installation with unique aesthetic image.

木寫山水：動靜相宜演繹視覺盛宴

TOWOdesign從中國傳統的山水畫中提煉靈感，將地板產品的展示與遊山玩水的體驗進行融糅。他們運用參數化設計生成“木山”曲麵，運用程序進行搭建構件的分解，再借助數控機裝加工，將上千個地板部件組裝為“山體”。同時又利用多媒體技術，將木板變成流動的“水體”。

Through drawing inspirations from traditional Chinese landscape painting, TOWOdesign integrated the display of wood flooring products with an experience of sightseeing tour. The studio applied parameterization design to generate curved surface of the “wood-made mountain”, assembled thousands of wood flooring components into a “mountain massif” by decomposing and processing different parts via programs and numerical control machine, and meanwhile gave wood floors a shape of “flowing water” by utilizing multimedia technology.

山水間遊走的過程分為上山、遊山、下山三部分。不同深淺的地板木色描摹層巒疊嶂的輪廓，如同水墨深淺的暈染效果，與富有未來感的樓梯形成一柔一剛、虛實交織的雕塑。樓梯曲折延伸的線條帶來跳躍的韻律，金屬光澤也與實木質感形成對比。下山道一側用多媒體技術模擬山澗瀑布的聲與色，隱性地展現企業的代表性榮譽。

The sightseeing tour around mountain and water is divided into three stages, “going up to the hill”, “sightseeing on the hill” and “going downhill”. Wood floors in different shades depict a picture of overlapping peaks, which is similar to the rendering effect of inks. The metallic luster of the twisted and futuristic stair forms a strong contrast with the texture of solid wood. On one side of the downhill path, multimedia technology was used to simulate the sound and color of a plunging waterfall, which implicitly shows representative honors the Company (TREESSUN) has achieved via scrolling Chinese words on the digital screen.

最新的地板產品陳放於遊山的主體空間中，縱向傾斜交錯的地板柱子形成展示主體。鏡麵不鏽鋼對空間的多次反射，讓實體柱子與鏡像柱子一起形成一個洞內森林的景象，製造移步易景、亦幻亦真的視覺觀感。常規的展品融於山體，分布於幾何型步道的附近，形成遊山中體驗的內容。展品本身成為聚點，引導顧客駐足去觸摸木的溫暖，感受自然紋理滲透的質樸情感。展品之外的山體用材為素板，展覽結束後可拆卸並循環利用，也與企業的環保理念相契合。

Latest wood flooring products are displayed on the main space of “sightseeing area on the mountain”, and longitudinally inclined and crossed floor pillars constitute the main part for exhibition. Through mirror finished stainless steel, the real pillars and its reflections together form a spectacle of forest, which offers a special visual experience that changes as you move. Integrated in the “mountain” and distributed around the geometric footpath, the wood flooring exhibits attract consumers to feel its warmth and natural texture. The “mountain” was built with unpainted wood flooring that can be disassembled and reused after the exhibition closes, coinciding with the client’s concept of environmental protection.

▼山水概念圖

▼地板到木山水概念推導圖

▼概念推導GIF

▼概念推導圖

▼遊山GIF

▼結構爆炸圖

▼產品分布與環保回收圖

▼展項功能分區圖

▼木地板連接細節圖

木掀狂瀾：天旋地轉撩撥感官幻象

TOWOdesign又將水的美學潛質再度延展，以充滿變幻的水流形態為靈感，打造出一幕極具視覺衝擊的雕塑。每一塊地板部件都被賦予液體形態的流動旋律，但又包含著木質的靜態紋理。

TOWOdesign further extended the aesthetic effect of water, drew inspirations from ever-changing water flow patterns and built a visually striking sculpture. Every piece of wood was given a flowing form and at the same time maintained the static texture.

一道起伏奔湧的木色“水浪”橫亙於展館一側，猶如被一股天外旋風撩動般從水平地麵上騰空而起鋪卷開來。裝置背部以參數化設計搭建骨架，不同地板展品依據顏色深淺拚接交疊，呈現水紋律動一般的空間節奏和木紋隨年月漸變的視覺色譜。裝置縱向兩端的鏡麵借助反射作用構成水浪的延伸，將有限的展廳進行了無限的擴展，同時又有一種夢幻迷離之感。

An undulant wooden-color “surge” spans across one side of the showroom, as if it is lifted up from the ground by whirlwind. For the back of the installation, the frame is constructed by means of parameteriation design. Different wood flooring exhibits are spliced and overlapped according to the shades of color, providing a view of rippling water waves and gradient colors. Mirrors at both longitudinal sides of the installation stretches the “water wave” and expands the limited showroom space by inflection, creating a dreamy and fantasy atmosphere.

以木質元素構建空間隱喻，近觀巧密精細，遠望自然寫意，象征著久盛以環保原木打造品質生活的品牌用心，也見證了TOWOdesign以沉浸藝術與空間語言重塑品牌傳播的創新實踐。

The showroom expressed spatial implications with wooden elements. If you look closely you can feel the ingenuity in details, while view from a distance you can feel the beauty of the whole design, all of which reflected TREESSUN’s concept of creating quality life with environment-friendly wood flooring and witnessed TOWOdesign’s innovative practice on remodeling brand communication through immersive art and spatial language.

▼地板浪結構分解圖

▼展廳平麵圖

▼撩地板概念演示

完整項目信息
項目名稱：木寫山水
項目地點：上海新國際會展中心E2
完工日期：2018.03
項目麵積：250平方米
參數化合作設計單位：Hobbs and Black Architect Inc.
參數化設計師：Wong Li
多媒體合作設計單位：上海升銳創意設計有限公司
多媒體設計團隊：林宇豐、史詩堯、孫博超、沈煉之、Vincent、徐立
結構合作設計單位：上海同瑞建築結構設計事務所有限公司
結構設計師：王鵬（國家一級注冊建造師）
搭建合作單位：上海好奧道具展示有限公司
施工團隊：利成法，汪子林，聶金龍，張克強
主要材料：實木地板（久盛地板）、多層板、金屬骨架、拉絲鏡麵鋁塑板

項目名稱：木掀狂瀾
項目地點：上海世博展館
完工日期：2017.09
項目麵積：140平方米
主要材料：實木地板（久盛地板）、多層板、金屬骨架
設計公司：TOWO堂晤設計
主創及設計團隊：何牧、張倩、劉雄傑
攝影：TOWO堂晤設計
項目性質：展台設計
客戶：久盛地板